Sien Vanderlinden and Lisa von Beust work both at Auxipress, a media and data analysis company that advises brands to increase their media visibility. Century-old family enterprise, Auxipress remains a dynamic and technologically advanced. Senior Media & Data Analyst, Sien is used to manipulate impressive amounts of data in order to deliver clear insights on media trends for strategic purposes. With her team, they compare the power of brands against their competitors and in their sector, and help to understand the levers in terms of media channels, topics covered, associated stakeholders, mobilized leaders. With a marketing & communication planning position, Lisa is constantly looking for new media trends and topics to publish increasingly relevant content. Several times a year, their team publishes a white paper on a rapidly changing media trend (fake news, new technologies, e-sports etc.). The two young women will present a recent study on an actual matter, a buzzing topic related to the digital world.