SABINA GISHVAROVA

SABINA GISHVAROVA
Managing Director
BRAND NEW DAY AGENCY

Data privacy and transparency: how a data-driven social media strategy can perform and stay relevant after Cambridge Analytica?

Over the past years, digital, big data & social media platforms have become an absolute must have in a proper marketing strategy. But as the global market started to be more and more educated and worried about the data-privacy questions, marketers have to face new challenges to stay relevant and maintain trust of both advertisers and consumers. During this presentation, Brand New Day Agency will explain its way of working and philosophy to tackle this global mistrust issue and make the most out of of the social media data to take the campaigns to the next level.